How do you sustainably provide a high quality service at low cost to a target market that doesn’t fully appreciate the benefits of ICT. What are the advantages of quick and easy access to the internet anyway? Numerous, I’m sure you are aware of them by the mere fact that you where interested enough to have a look at my blog.
The principle advantage is economies of scale, for example the technical problems are dealt with once and replicated across the chain giving the business a opportunity to tap into specialised skills which a small internet cafe couldn’t afford. There is much greater leverage to negotiate discounts in procurement of hardware, software, uniforms, paint, advertising space etc, the list goes on.